Marketing With Immersive Technology – Horsens Tech Talks

Last week, our very own Bertie Millis flew to Denmark to share his insights into marketing with immersive technology. His talk was part of Horsens Tech Talks at Internet Week Denmark – a jam-packed digital festival, featuring some of the world’s most exciting ‘digital frontrunners’.

The talk itself focused on the following questions.

• Why should you consider using VR as a marketing tool?
• What are the advantages and disadvantages?
• What are some interesting examples of XR marketing?

A note on our approach. At VU, we don’t believe in innovation for innovation’s sake. We reject buzz-words and fads in favour of practical, grounded expertise into future technologies. That’s why Bertie’s talk isn’t based on ‘what’s hot’, but instead on real-life data. His insights into VR are backed up by first-hand experience and/or up-to-date research into the immersive technology sector.

Download the Presentation

Want a sneak peek at the full talk? Download the presentation here. (Our amazing COO, Bertie, is unfortunately not available for download.)

TL;DR: Virtual reality has huge potential as a marketing tool across a variety of sectors, expanding far beyond the world of gaming into military/defense, retail, and real estate. VR marketing has many advantages. Data shows that it improves customer sentiment, influences their spending, and may even increase media coverage. However, it’s still relatively expensive to create. It can be difficult to measure VR’s ROI using traditional quantitative metrics. Plus, VR creators have to be mindful of the fact that, the more immersive an experience (using high-end HMDs), the more difficult it may be to reach larger mainstream audiences who don’t have easy access to expensive VR hardware.