360 video is an engaging way for users to consume media, so many platforms such as YouTube and Facebook have natively integrated 360 video support - including tools such as 'spotlight'. Other platforms, like Twitter and Instagram, have not yet adopted native 360 video functionality, so...
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On December 5th 2018, The Drum released an article called "Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats". Within the article it states that "Gráinne Wafer, the global head of brand for Bailey’s...
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For us, here, at Virtual Umbrella we feel like we have blinked and 2018 is nearly over. We have gone through some huge changes over the year and we are feeling very positive about 2019 and where it will take us. Back in January we...
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As an industry, we should never underestimate the power of 'solitariness' in VR. Indeed, from the very beginning it's been one of the special advantages of virtual reality to take the user 'out of the world' - away from other sights, sounds, and people to...
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Here at Virtual Umbrella, we're excited to officially announce our new relationship with VR & 360 studio, Surround Vision, as their specialist marketing partners. As one of the UK's very first 360 production companies, Surround Vision represents a wealth of experience and innovation in the immersive technology industry...
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As one of the country's leading arts and culture publications, Aesthetica Magazine is known for shedding a light on exciting and innovative projects across art, film, music, performance, and photography. Described on their website as 'intelligent, beautiful, and informative', it has a glowing reputation and a dedicated following...
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Virtual Umbrella is delighted to announce that it has been appointed as marketing partners by Make Real. We will be collaborating closely with Make Real to expand their marketing efforts and develop a strategy that supports the company's rapid growth. “We were really impressed with Virtual...
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Photo credit: BAFTA/Jamie Simonds On Sunday 16th September, I traveled up from Brighton to BAFTA's headquarters at 195 Piccadilly, London to moderate the panel on Immersive Entertainment at the Guru Live event. I have always been a fan of the #GuruLive events and think they are a fantastic...
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How is it already August 2018?. We are a little late (by two months) on our six-month round-up, but have finally had a moment to stop and recap on all the great projects, events, and talks we have done so far. Already the summer months...
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Earlier this month our MD Bertie took a trip to the beautiful city of Bergen in Norway on behalf of legendary London-based orchestra, the Philharmonia, in order to demo their virtual reality experience The Virtual Orchestra. The team behind the orchestra recently partnered up with VR studio Inition...
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