Our newest member to the Umbrella team, Samantha Harland, has been taking a deep dive into 5G and has out together a great blog post on what 5G actually is and how it can impact Immersive industry. Some of you might know that Brighton currently has one...
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Last week, our very own Bertie Millis flew to Denmark to share his insights into marketing with immersive technology. His talk was part of Horsens Tech Talks at Internet Week Denmark - a jam-packed digital festival, featuring some of the world's most exciting 'digital frontrunners'. The talk...
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Across cultures and generations, we’ve always been fascinated by stories. The way we tell them has come a long way from the days of sitting around a campfire thousands of years ago. Today, augmented, virtual and mixed reality have revolutionised the way we tell stories. From the...
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Every year, we sit down and get to work on creating a list of inspiring people within the immersive technology space. We have one rule - no one should be on the list twice. So please go back and see our list from 2018, or our list from...
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360 video is an engaging way for users to consume media, so many platforms such as YouTube and Facebook have natively integrated 360 video support - including tools such as 'spotlight'. Other platforms, like Twitter and Instagram, have not yet adopted native 360 video functionality, so...
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On December 5th 2018, The Drum released an article called "Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats". Within the article it states that "Gráinne Wafer, the global head of brand for Bailey’s...
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For us, here, at Virtual Umbrella we feel like we have blinked and 2018 is nearly over. We have gone through some huge changes over the year and we are feeling very positive about 2019 and where it will take us. Back in January we...
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As an industry, we should never underestimate the power of 'solitariness' in VR. Indeed, from the very beginning it's been one of the special advantages of virtual reality to take the user 'out of the world' - away from other sights, sounds, and people to...
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