Virtual reality can be a crowded market. As the world's network of VR-specialist developers grows, 360/immersive games are becoming more and more common on game storefronts. That's why it's more important than ever that VR studios understand how to promote their games. It's not enough to...
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We’re firm believers in the power of immersive technology to do good. We’re also very proud to have supported a range of VR/360 projects that make it their mission to transform the world for the better (including Unrest VR, which explored and raised awareness of...
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As VR specialists, it’s our job to keep up-to-speed with the latest hardware and the newest experiences: keeping our ears to the ground in a relentlessly fast-moving industry. After all, VR is evolving at an incredible rate. In the last few months alone, we’ve seen...
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Last week, our very own Bertie Millis flew to Denmark to share his insights into marketing with immersive technology. His talk was part of Horsens Tech Talks at Internet Week Denmark - a jam-packed digital festival, featuring some of the world's most exciting 'digital frontrunners'. The talk...
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As an industry, we should never underestimate the power of 'solitariness' in VR. Indeed, from the very beginning it's been one of the special advantages of virtual reality to take the user 'out of the world' - away from other sights, sounds, and people to...
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As one of the country's leading arts and culture publications, Aesthetica Magazine is known for shedding a light on exciting and innovative projects across art, film, music, performance, and photography. Described on their website as 'intelligent, beautiful, and informative', it has a glowing reputation and a dedicated following...
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To celebrate Google’s decision to create an open source spatial audio project for their Resonance Audio SDK, we want to talk a little about the impact of audio on VR storytelling. Audio is often underestimated as a tool for immersive storytelling. It’s a powerful sensory stimulant,...
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I’m at the Natural History Museum. David Attenborough’s about six feet away from me. I’ve got an Oculus Rift headset in one hand and 10 spare batteries in my back pocket. Someone pinch me. Earlier this month, we were thrilled to work alongside Blue Hire LTD...
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As Virtual Umbrella's third birthday approaches, we're excited to be trying something new here at VU. Across the next quarter, we'll be experimenting with monthly content themes across our blog and social media channels to kick-start even more exciting and provocative conversations about VR, AR, MR, and...
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This month, we're focusing on VR events and how you can rock it. Over the past three years, we have been involved with a number of events from running festivals for a month, in-house workshops to running stands at VR conferences for our clients in the...
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