On December 5th 2018, The Drum released an article called "Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats". Within the article it states that "Gráinne Wafer, the global head of brand for Bailey’s...
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Here at Virtual Umbrella, we're excited to officially announce our new relationship with VR & 360 studio, Surround Vision, as their specialist marketing partners. As one of the UK's very first 360 production companies, Surround Vision represents a wealth of experience and innovation in the immersive technology industry...
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Virtual Umbrella is delighted to announce that it has been appointed as marketing partners by Make Real. We will be collaborating closely with Make Real to expand their marketing efforts and develop a strategy that supports the company's rapid growth. “We were really impressed with Virtual...
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This year at SXSW, the annual music and technology conference in Austin Texas, VR & AR experiences took centre stage, showcasing an industry that is growing exponentially and maturing beyond a technological novelty. VR is becoming a force to be reckoned with, on a par...
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Back in 2016 we released our top 40 people to follow in the VR industry. For 2018, we thought it was about time we did an update! There are always lots of lists that are shared online, normally those pulled together by how many people use...
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Introducing: VR SAFARI At Virtual Umbrella, we're constantly challenging ourselves to find new and exciting ways to explore the potential of VR. It's all about asking yourself the important questions. How can we help new audiences to connect with unfamiliar tech? How do we help VR veterans...
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Earlier this month, I was kindly invited down to Tate Britain to see 'Recognition', an artificial intelligence programme that compares live Reuters photojournalism with art from the Tate collection. The AI programme, earned a place at the Tate Britain by winning Tate’s ‘IK Prize 2016 for...
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My business partner Samantha and I founded Virtual Umbrella in early 2015. This was the first time we had both built and run a functioning company. In the last 18 months, I am incredibly proud of our achievements and journey that we have been on...
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Everyone else was publishing a list, it’s probably time we did too. This list isn’t based on questionable metrics like “people who used #VR in the most tweets” or “How many followers x relevance to the industry x how many tweets they do”. This list is based...
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Do you want to exhibit at Legends of Gaming Live? On the 10-11th September, Legends of Gaming Live will be taking over the Alexandra Palace in London. Virtual Umbrella are excited to announce we will be hosting a virtual reality zone at the event, offering VR developers...
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